Whatfix, a global leader in digital adoption platforms (DAPs), has secured $125m in its Series E funding round, as it looks to expand its product suite.
The round was led by Warburg Pincus, with participation from existing investor SoftBank Vision Fund 2, reaffirming its position as a dominant player in the DAP market.
This new funding round will allow Whatfix to continue its growth across key global regions, including the US, EMEA, and APAC markets.
The capital injection will also support strategic acquisitions as the company looks to broaden its DAP offerings into adjacent areas, further strengthening its position in the industry.
Whatfix’s platform simplifies digital adoption by creating a seamless integration layer across enterprise software, ensuring that technology adapts to users, not the other way around.
The company’s solutions enable businesses to accelerate the return on their technology investments through digital adoption, product analytics, and application simulations. Clients include major global firms like Arrow Electronics, Schneider Electric, and Avnet, with strategic partners such as Microsoft, Salesforce, Infosys, and Accenture.
The funding will also be used to accelerate Whatfix’s innovation and leadership in the digital adoption space, with a particular focus on enhancing its product offering and supporting its strong US patent pipeline.
Whatfix has already launched four new products since its last funding round in 2021, with new offerings contributing 15% of its revenue growth.
“Enterprises are grappling with the complexities of digital transformation and the ever-increasing pressure to deliver exceptional user experiences,” said Khadim Batti, CEO and co-founder of Whatfix. “Whatfix’s innovation is evident through the launch of four new products since 2021, securing five US patents with 18 more in the pipeline. This investment will add more fuel to the tank, accelerating a new era of innovation for our industry, bolstering the unparalleled value we bring to our customers, and reshaping the future of software adoption.”
“As organisations rapidly adopt an evolving array of AI-enabled technologies, Digital Adoption Platforms (DAPs) have become essential for successfully navigating digital transformation,” said Amy Loomis, Research Vice President, Future of Work at IDC. “DAPs provide valuable insights, empower users to be more agile, and drive significant business outcomes by accelerating application adoption and optimising workflows. DAPs will evolve to address a broader range of enterprise needs, including AI-specific challenges, solidifying their role as a preferred approach to maximising software ROI. By 2027, IDC predicts that 80% of G1000 organisations will rely on DAPs to mitigate technical skills shortages.”
Narendra Ostawal, Managing Director, Head of India Private Equity, Warburg Pincus, said, “Whatfix’s unique digital adoption platform is revolutionising how organisations implement digital transformation programs, create outstanding user experiences, and empower users to fully leverage software functionalities and enhance productivity. As a partner of choice for top global enterprises across industries, we believe Whatfix has immense potential to capitalise on the tailwinds and solidify its position in the high-growth DAP market. We are delighted to partner with the Whatfix team led by Khadim and Vara, as they steer the company towards its vision and goal.”
Narendra Rathi, Investment Director, from SoftBank Investment Advisers, added, “Since our initial investment in 2021, we are pleased to see Whatfix’s strong growth and sustained innovation. Their role in the digital transformation journeys of Fortune 500 companies is a testament to their customer focus. We are excited to continue backing Khadim and Vara as they enter their next phase of growth.”
“From day one, Whatfix has truly put us, the customer, first,” said, Jochen Heidner, Project Manager of Purchasing Systems at Mercedes-Benz and Whatfix customer for the CERTUS CC project. “Their digital adoption platform (DAP) has been instrumental in the CERTUS digital transformation journey, simplifying complex processes and empowering our teams to achieve more. What’s truly remarkable is their exceptional customer support—they’ve been helpful, and genuinely nice and supportive every step of the way.”
Adam P. Burden, Global Innovation Lead from Accenture LLP, said, “Software is more user-centric than ever, and Whatfix is at the forefront of this innovation in user enablement. With Whatfix, you can tailor applications to each user’s workflow, optimise efficiency and create great outcomes. By using Whatfix’s AI-powered product suite—including application simulation, analytics, and digital adoption—our clients can better leverage both their existing and new technology investments. With the capabilities of Whatfix, we’re able to build products where the software serves the user, not the other way around. We look forward to our continued success together.”
Whatfix has raised multiple rounds of investment, including significant backing from SoftBank in its previous Series D round in 2021, when it achieved a 4.5X increase in annual recurring revenue.
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