Glia, a leader in customer interaction technology, has announced the launch of its latest tool, the Unified Interactions Index Calculator.
The introduction of the Unified Interactions Index Calculator addresses the need for financial institutions to effectively measure and improve their customer interaction strategies, according to FF News.
With over 500 peer companies to compare against, the calculator allows institutions to benchmark their performance across critical metrics.
Glia provides customer interaction technology, empowering financial institutions to streamline their communication processes. With expertise in handling over 3bn interactions, Glia helps businesses engage more efficiently with customers through digital solutions that enhance both service and experience.
The new Unified Interactions Index Calculator is a digital benchmarking tool that allows banks, credit unions, and insurance companies to compare their customer interaction strategies.
By answering just 14 questions, institutions can categorise themselves into one of three segments: front runner, pacer, or straggler. Based on these results, Glia offers customised recommendations for improving efficiency, effectiveness, and customer experience.
The calculator, which is available at no cost, provides financial institutions with detailed insights into how they stack up against competitors.
The tool then offers actionable steps for improvement, helping companies enhance customer satisfaction while achieving better business results.
Earlier this year, Glia also released its Unified Interactions Report, which analysed the outcomes of over 3bn customer interactions.
The report emphasised that financial services organisations adopting a unified approach to customer interactions benefit from increased cost efficiency, revenue growth, and higher customer loyalty.
Glia CEO and co-founder Dan Michaeli said, “Customer interactions are the new litmus test for loyalty, but until now financial institutions haven’t had an accessible way to compare their interaction strategy with peers and relate it to tangible KPIs. Our calculator offers a quick, simple way to evaluate where an institution stands and then provides actionable steps on easy areas of improvement. This ultimately helps deliver the information and tools necessary to modernise and enhance customer interactions and drive successful business outcomes.”
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