Toyota is looking to position itself to cross-sell insurance products through this move, allowing customers to bundle their home and renters insurance with auto policies, according to the Coverager.
This strategy will be executed through Toyota’s existing network of agents, offering customers a seamless experience when purchasing multiple types of insurance.
TIMS collaborates with several prominent carriers, including Hartford, Liberty Mutual, PURE, and Travelers, among others.
The company operates as an independent agency, providing insurance services tailored to the needs of Toyota customers. In addition to these partnerships, Toyota also offers a branded auto insurance product powered by Toggle, a subsidiary of Farmers Insurance.
An integral part of Toyota’s insurance operations is the Insure Connect platform, which focuses on usage-based insurance (UBI).
This platform allows Toyota and Lexus drivers to share their driving data in exchange for personalised insurance quotes, encouraging safe driving habits that could result in cost savings.
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