Nayya, a leading benefits intelligence platform, has announced two key appointments to its executive team.
Sarah Liebel joins the company as its first-ever President and Chief Operating Officer (COO), while Bala Pitchandi takes on the role of Chief Product and Technology Officer (CPTO).
These appointments follow Nayya’s recent announcement of strategic investments from ADP Ventures, MetLife, and Workday Ventures, alongside a remarkable 500% growth in platform users over the past year.
The firm specialises in delivering personalised and proactive employee benefit experiences, utilising advanced AI and analytics.
It helps employees make better health and wealth management decisions by connecting them with the right benefits at the right time. Nayya’s technology powers a range of products, including Choose, Use, and Claims, which simplify the benefits experience for millions of users.
Liebel brings over 20 years of experience in scaling leading technology companies. She previously served as President and Chief Growth Officer at BetterUp, where she managed sales, product growth, and strategic partnerships.
In her new role at Nayya, she will oversee the company’s commercial, service, product, and technology teams, reporting directly to CEO and Founder Sina Chehrazi. She has previously held leadership roles at Groupon and 1stDibs, where she played key roles in operations and IPO preparation.
Pitchandi also joins Nayya with two decades of experience leading product and engineering teams at companies like Justworks, VTS, and Vidyo.
As CPTO, he will focus on accelerating product development and scaling emerging technologies. His expertise will help integrate Nayya’s platform with partners such as employers, brokers, and financial services companies, enhancing the experience for millions of employees.
Nayya is also preparing for the launch of two new products: Nayya Retirement, which combines health and wealth data to guide financial wellbeing during retirement, and Nayya Leave, a solution for leave management. These innovations build on the company’s holistic employee experience strategy for benefits.
“Nayya is focused on advancing employee health, protecting employee wealth, and harnessing the latest technologies to personalise and optimise benefits experiences for millions of people,” Nayya CEO and Founder Sina Chehrazi said. “We’re excited for Sarah and Bala not only to join our team, but also to unite with customers, investors, and team members passionate about revolutionising the employee benefits category.”
“I couldn’t be more excited to join Nayya at such a pivotal moment when the benefits world is ready to be disrupted and transformed for the better,” said Sarah Liebel, Nayya’s President and COO. “What the team has already built, and the innovation they’ve brought to the industry is just the beginning. I can’t wait to dig into the products and strategic partnerships that improve the consumer experience through better understanding, utilisation, and satisfaction in a holistic and user-friendly way.”
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