Wildfire Systems, an innovative FinTech platform, has successfully completed a $16m Series B funding round.
This latest investment was co-led by Intuit Ventures and Mucker Capital, with significant contributions from new investors Cohen Circle, Samsung Next, Evolution VC, and Gaingels. The round also saw continued support from existing investors TTV Capital, QED Investors, B Capital, DLA Piper, Moonshots Capital, and Citi Ventures.
The company specializes in powering loyalty and reward programs, shopping companions, and content monetization. Wildfire Systems is renowned for enabling financial services organizations and technology companies, including RBC, Visa, Citi, Acorns, and Microsoft, to deliver rewarding online shopping experiences to consumers worldwide.
The newly acquired funds will be directed towards continued innovation and the deployment of its platform. This strategy aims to address common challenges faced by many of Wildfire’s clients, such as developing new revenue streams, enhancing customer retention, and maintaining engagement and relevance in consumer spending habits.
Wildfire Systems has demonstrated a consistent track record of growth, continually broadening both its product offerings and geographical footprint. “Wildfire has achieved significant growth in recent years, continually expanding both our product offerings and geographic reach. Our mission is to provide consumers with personalized, meaningful benefits throughout their entire online shopping journey, while empowering our partners to deliver distinctive, value-added services to their users,” Wildfire’s founder and CEO, Jordan Glazier, said.
Additionally, the Series B funding increases Wildfire’s total raised funds to $36m. The company also collaborates with leading performance marketing platforms such as CJ, Impact.com, and Rakuten Advertising. This partnership helps drive incremental sales for over 50,000 merchant programs across 50 countries, creating an effective channel for advertisers to achieve high returns on ad spend.
“Consumers are facing high prices and inflation while businesses struggle to capture consumer attention in an increasingly crowded online landscape,” Selina Troesch, Principal at Intuit Ventures, said. “Wildfire is an ideal fit for Intuit’s goal of helping consumers and businesses overcome their most important financial challenges, including saving money and driving loyalty. Wildfire and its partners offer benefits that are relevant to our approximately 100 million consumer and business customers.”
“Wildfire has done an outstanding job executing and evolving its business since we first invested in 2017. Their white label platform has extended to an impressive product mix and has become an essential part of the consumer value proposition of several of the world’s leading companies,” William Hsu, Co-founder & Partner at Mucker Capital, said.
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