Proofpoint enhances AI security capabilities with Normalyze acquisition

Proofpoint, a leading cybersecurity company, is poised to acquire Normalyze, a specialist in Data Security Posture Management (DSPM).

This strategic move, set to conclude in November 2024, subject to customary closing conditions, signifies a major step for Proofpoint to expand its human-centric security platform by integrating Normalyze’s advanced AI-driven DSPM technology.

This acquisition will enable organizations to effectively discover, classify, and protect data at scale across diverse environments such as SaaS, PaaS, public or multi-cloud, on-prem, and hybrid systems, with a focus on reducing human-centric data security risks.

Proofpoint specializes in cybersecurity and compliance solutions, focusing on protecting organizations’ people and the data they handle by intercepting phishing, malware, and other threats. Normalyze operates within the data security field, offering innovative solutions that help manage and secure data across complex and varied IT environments.

The acquisition is driven by the increasing need to address human risk factors in the data-driven cloud era. As companies continue to adopt AI and cloud technologies, the complexity and potential vulnerabilities in data security have escalated. Proofpoint’s acquisition of Normalyze aims to address these challenges by providing more comprehensive visibility and control over organizational data, thereby reducing the likelihood of data breaches and enhancing overall security governance.

In the era of rapid technological change, managing data sprawl and securing sensitive information have become paramount. The integration of Normalyze’s technologies will strengthen Proofpoint’s ability to offer detailed insights into data access and risk, assisting organizations in developing robust security postures tailored to their unique needs.

The addition of Normalyze’s DSPM platform to Proofpoint’s solutions will enable more nuanced data discovery, risk assessment, and compliance management. This includes AI-powered classification and quantified risk analysis, enhancing data governance and minimizing security risks associated with over-permissioned access and other vulnerabilities.

“Today, data is at risk because of human behavior. Modern applications are rapidly changing, driven by small teams of developers working independently on microservices and various data sources, leading to an explosion of data,” Proofpoint executive vice president and general manager, Data Security & Compliance, Mayank Choudhary said, highlighting the strategic importance of the acquisition.

“With the rapid proliferation of internally developed cloud applications, and use of SaaS applications procured by teams outside of IT, security teams are faced with the daunting challenge of inconsistent visibility and control of their critical data in the cloud,” Normalyze cofounder and chief technology officer, Ravi Ithal said, emphasizing the enhanced security posture that the partnership will enable.

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