Neem, a leading embedded finance platform based in Pakistan, has recently enhanced its financial capabilities through a new $4m credit facility provided by DNI Group, a global investment firm active in 32 countries and a continuing investor in Neem.
This funding is specifically aimed at expanding ‘Neem Paymenow’, Neem’s earned wage access solution, across Pakistan, marking a significant step towards enhancing financial wellness for the nation’s salaried employees.
Primarily, Neem addresses the urgent financial needs of over 60 million workers in critical sectors such as retail, healthcare, security, manufacturing, and logistics. These workers often face significant financial strain between pay periods, with few tools at their disposal to manage rising living costs and unexpected expenses, which can lead to cycles of high-interest debt that affect their families and overall well-being.
Neem Paymenow offers a Shariah-compliant, debt-free alternative for employees to access up to 50% of their earned wages when needed most, effectively bridging the gap until their next payday.
The platform is designed to empower Pakistan’s frontline workforce, with availability in both Roman Urdu and English to ensure broad accessibility. It also features gamified financial education modules that cover crucial topics such as saving, budgeting, and fraud prevention, aimed at fostering stronger financial habits.
DNI Group Chief Strategy Officer Ziyaad Manie said, “Our investment in Neem Paymenow aligns with our core principles of financial inclusion and impactful support to drive meaningful change. We’re thrilled to back Neem in scaling this unique solution that directly benefits people.”
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