Marygold & Co., the UK’s leading emotionally intelligent money management app, has partnered with Griffin, a UK-based bank tailored to FinTech companies.
This strategic alliance allows Marygold & Co. to integrate savings account functionality into its app, offering users in the UK a comprehensive suite of personalised wealth-building tools upon its release later this year.
The partnership was formed to create a user-friendly solution that promotes healthy financial habits for a broad demographic, including vulnerable individuals and small businesses. The app, developed by Marygold & Co., focuses on simplifying finances with innovative, behaviour-based features that encourage better money management.
Marygold & Co. is committed to supporting individuals and small businesses with its intuitive wealth and savings platform. The app uses behavioural insights to drive healthy financial habits, offering a tailored experience to each user. Key features include customisable reminders, automated savings nudges, special savings pools, hidden “piggy bank” options, and secure “me-to-me” transfer technology.
The app not only provides competitive interest on funds but also includes safety features specifically designed for the elderly and vulnerable, ensuring broad financial oversight. Small businesses using the app can benefit from attractive interest rates on their working capital, enabling them to maximise returns on idle funds and improve financial management.
Griffin, on the other hand, is a full-stack Banking as a Service (BaaS) platform that combines the regulatory security of a bank with advanced modern software capabilities. Its purpose-built APIs and accessible developer sandbox make it ideal for embedding banking functions into third-party products. Griffin empowers companies to develop financial solutions such as wellness apps, client accounts, business loans, and more.
David Jarvis, co-founder and CEO of Griffin, expressed his enthusiasm for the partnership: “Our work with Marygold & Co. is a classic example of how Griffin works with fintechs in bringing best-in-class products to market. Marygold & Co.’s vision to provide secure, dependable and intuitive wealth-building tools aligns perfectly with this and we’re excited to support their growth journey.”
Matthew Parden, CEO of Marygold & Co. UK, added, “Our partnership with Griffin marks a significant milestone in our mission to revolutionise personal finance management in the UK. By leveraging Griffin’s robust banking infrastructure, we can offer our users a seamless, secure, and innovative experience that radically simplifies the process of money management.
“Our app is designed to nurture healthy financial habits through personalised tools and insights, catering to diverse needs from young savers to small businesses. With Griffin’s support, we’re not just launching an app; we’re empowering individuals and businesses to take control of their financial future in an increasingly complex economic landscape.”
Keep up with all the latest FinTech news here.
Copyright © 2024 FinTech Global
