Reshop lands $17m funding to redefine refunds with new CEO Anthony Eisen

January 16, 2025

Reshop, a platform revolutionising refunds for both consumers and merchants, has announced the appointment of Anthony Eisen as its chief executive officer.

The company also announced it raised $17m in a funding round led by Matrix Partners, with participation from Sound Ventures, Woodson Capital, and Touch Ventures. This investment will support Reshop’s ambitions to scale its platform and expand its market reach.

Reshop is designed to improve the post-purchase experience by enabling customers to access refunds instantly, which drives higher satisfaction and sales for retailers. Its current partners include high-profile brands such as Alo Yoga, Steve Madden, Dolce Vita, Alala, and P.J. Salvage.

The recent funding will be utilised to accelerate Reshop’s go-to-market efforts and enhance its scaling initiatives. With early results already showing significant impact—50% of customers making repeat purchases within 24 hours—Reshop is poised for rapid growth.

Anthony Eisen brings extensive experience to his role, having co-founded and led Afterpay, the FinTech giant known for pioneering Buy Now, Pay Later services. Eisen’s background also includes roles as chief investment officer at Guinness Peat Group, where he oversaw investments in financial services and technology companies.

Commenting on his new role, Reshop CEO Anthony Eisen said, “With Afterpay, our mission has always been to power an economy in which everyone wins, and that holds true with Reshop as well.

“The refunds space is ripe for disruption and in need of a solution that benefits both retailers and consumers, which is what we’re providing with Reshop. I’m proud of the progress the team has already made since launching earlier this year and am excited to help shape the next chapter in the Reshop journey.”

Dana Stalder, general partner at Matrix Partners, highlighted the platform’s potential, stating, “In order to be successful as a retailer in today’s landscape, it is critical to provide convenient options that offer a quick and seamless shopping experience from start to finish.

“Reshop has uncovered an entirely new space in the post-purchase experience and the platform’s growth to-date speaks to the opportunity at hand. We believe Reshop will become integral to the shopping journey for any brand.”