ROSHI has officially announced its expansion into Vietnam, marking its first venture into an international market since its inception.
This strategic move follows the company’s successful operations in Singapore and coincides with obtaining a business license from Vietnamese authorities.
The company has successfully raised substantial funds, with details on the exact amount and investors involved currently undisclosed. ROSHI is recognized for its innovative approach to lending, leveraging AI technology to streamline and enhance the loan acquisition process.
ROSHI’s platform is designed to transform the lending landscape by providing users with competitive rates and instant personalized loan offers. This approach not only simplifies the borrowing process but also introduces a level of transparency and accessibility previously unseen in the region.
With the launch, ROSHI aims to tap into the growing demand for digital lending solutions in Vietnam, a market characterized by its rapid credit growth of 15.08% in 2024. The company plans to introduce consumer financing products initially, with the possibility of expanding its offerings based on market demand and regulatory approval.
ROSHI’s expansion into Vietnam is underpinned by a robust foundation established in Singapore, where it has facilitated numerous loan approvals since March 2022. The full launch of the platform in Vietnam is scheduled for Q1 2025, following extensive system integration with local banking partners and thorough market testing.
“Expanding into Vietnam represents a significant step in ROSHI’s mission to make lending more accessible and transparent across Southeast Asia,” stated Mr. Amir Nada, ROSHI Co-founder and CEO. “The strong credit growth in Vietnam underscores the market’s readiness for digital lending solutions that can provide borrowers with more competitive rates and instant personalised loan offers.”
Previously, ROSHI had garnered attention for its effective service delivery and customer satisfaction in Singapore, setting a solid precedent for its future operations in Vietnam.
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