Skipify, a leading FinTech company focused on optimising the checkout experience, has announced a strategic integration partnership with Retail Realm, a multinational Microsoft ISV specialising in retail and commerce.
Through this collaboration, Retail Realm’s 50,000 global merchants will gain access to Skipify’s Commerce Identity Cloud, enabling them to deliver enhanced payment experiences, improve conversion rates, and streamline checkout processes, according to FF News.
The partnership aims to modernise and simplify the checkout process for merchants by introducing an advanced pay-by-link feature.
Retail Realm’s merchants can now offer shoppers the ability to complete their transactions instantly via SMS or email, reducing friction and improving customer satisfaction.
By leveraging Skipify’s technology, retailers can automatically identify shoppers and surface their payment cards and financing options at checkout, whether in-store or for remote purchases. This eliminates the need for manual card entry, enhancing security and convenience.
Skipify’s Commerce Identity Cloud is designed to integrate seamlessly with major card issuers and networks, ensuring a more efficient payment process.
The solution delivers tangible benefits to merchants, including a 6% increase in approval rates, a 9% improvement in conversion rates, and a 12% boost in customer repurchase rates. By reducing payment inefficiencies and increasing authorisation rates, Skipify helps merchants drive higher revenue while enhancing the overall checkout experience.
Retail Realm, known for its deep expertise in the Microsoft Dynamics 365 Commerce ecosystem, provides merchants with innovative retail solutions to improve business operations and customer engagement.
The company’s collaboration with Skipify aligns with its mission to offer cutting-edge payment technologies that empower businesses to operate more effectively.
“Retail Realm has been a trailblazer in bringing innovative solutions to the retail industry, with a trusted name and strong presence in the Microsoft Dynamics 365 Commerce ecosystem,” Skipify CEO Ryth Martin said. “The future of checkout is identity-powered. Together, we’re helping merchants simplify payments, reduce friction, and solve long-standing challenges with authorisation rates and checkout inefficiencies.”
“At Retail Realm, our focus has always been on offering choice to Microsoft merchants, empowering their businesses to operate more efficiently while enhancing customer convenience and loyalty,” Retail Realm VP Global Sales Rachel Smith said. “Skipify provides a convenient and secure payment method that virtually eliminates the need for customers to present or share their credit card details. By introducing Skipify’s Paylinks solution into our payment network, we’re enabling merchants to accept payments securely and seamlessly, reducing PCI scope and simplifying the transaction process for customers.”
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