Inclusive global payments platform, Ecommpay, has partnered with MB Way, Portugal’s leading e-wallet, to enhance digital payments in the country.
The collaboration aims to simplify, accelerate, and reduce costs associated with pay-ins and refunds for Portuguese consumers, according to FF News.
With nearly three-quarters of surveyed consumers indicating they may abandon a purchase if their preferred payment method is unavailable, the integration of MB Way ensures merchants can optimise their checkout process with a widely used local alternative payment method (APM).
Ecommpay’s global merchant clients can now offer MB Way as a payment option, making it easier to expand into the Portuguese market.
The e-wallet allows customers to make euro (EUR) payments, send or request money, and manage funds directly via a mobile app. Users can pay online by selecting MB Way at checkout, entering their phone number, and confirming the transaction with their MB Way PIN or TouchID.
MB Way is particularly popular among younger consumers, with 57% of young adults using it for e-commerce purchases.
Additionally, 47% of the Portuguese population shops with merchants that accept MB Way, making it a crucial payment method for businesses looking to establish a presence in the region.
Ecommpay’s global head of partnerships, Rosanna Helm-Visscher, highlighted the company’s commitment to expanding its payment network. “With almost three quarters of consumers researched by Ecommpay saying they might abandon an online purchase if their preferred payment method was not available, it’s critical that we give merchants the ability to optimise their checkout with local APMs,” Helm-Visscher said. “We are, therefore, on an ambitious programme of adding market-specific APMs to our platform including MB Way.”
She further added, “Our goal is to simplify the fragmented alternative payment method landscape for merchants by adding as many APMs as possible – we now have more than 100 already on our platform.
“With MB Way on board, merchants can now expand into Portugal without the need to seek and onboard with a dedicated Portuguese Payment Service Provider, which can add complexity and increase resource demand. With a growing range of regional payment options available in our dynamic checkout, the payment journey is simpler for every customer, reducing friction and the chance of cart abandonment.”
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