Anchor, an Israeli FinTech startup, has successfully raised $20m in a Series A funding round.
According to CTech, the company, known for its innovative platform that automates invoice management and collection, has caught the attention of high-profile investors including former NBA star Andre Iguodala’s Mosaic General Partnership and Oren Zeev’s Zeev Ventures. This round also saw participation from existing backers such as Entrée Capital and Tal Ventures, alongside new stakeholders like Amy Banse, who joins the company’s board.
The company’s funding announcement comes on the heels of a remarkable 500% growth in 2024. Anchor is dedicated to refining B2B transactions by transitioning from traditional PDF-based agreements to a more efficient, digitally-native interactive system. This modern approach reduces the typical multi-step process fraught with errors and inefficiencies to a streamlined digital transaction.
With the fresh capital, Anchor plans to double its workforce within the next year, expand its market presence in the U.S., and deepen its strategic partnerships. Currently, the company boasts a team of 34 employees, with the majority based in Israel, and maintains offices in Tel Aviv and Austin, Texas.
Founded by Rom Lakritz, Leeor Aharon, and Omry Man, Anchor initially targeted small businesses but is now expanding its services to accommodate larger enterprises. The company’s platform is particularly strong among U.S. professional service firms, including those in accounting, bookkeeping, and tax services.
Anchor CEO Rom Lakritz shared insights into the company’s vision, “Every payment process begins with an agreement. Over the years, technologies have started to transform agreements, and invoices are now generated automatically,” adding that moving away from PDF-based agreements to a digital platform “streamlines the entire workflow.”
In addition to the recent Series A, it’s notable that Anchor has previously engaged small businesses with up to 100 employees, but as it grows, the company is now aiming to include larger firms in its clientele.
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