UK FinTech Revving raises £107m to revolutionise invoice factoring in digital media

February 13, 2025

Revving, a FinTech scale-up focused on transforming digital media payments, has secured a £107m investment to address cash flow challenges in the UK adtech sector.

The funding round was led by global asset management firm DWS, with £100m allocated as debt financing to inject liquidity into the digital economy.

The company provides a technology-driven alternative to traditional invoice factoring, enabling faster access to working capital for businesses in the adtech ecosystem. Revving’s platform integrates directly with digital marketplaces, capturing sales data to facilitate early revenue access before invoices are generated.

The new funding will allow Revving to combat extended payment terms, which often stretch up to 120 days in the digital advertising industry. Over the next three years, the company aims to finance up to £1.8bn for UK digital businesses. According to the Internet Advertising Bureau (IAB), this capital injection could generate an economic impact of £8.6bn, supporting growth and innovation.

Chris Pettit, CEO of Revving, said, “Over 50,000 UK businesses went under last year due to late payments. We are on a mission to eradicate this and this strategic investment is a game-changer for Revving and the entire digital economy. Revving has built a highly sophisticated platform specifically for the digital economy that completely reinvents the way traditional invoice factoring works.”

The UK’s adtech sector, valued at £129bn and supporting over two million jobs, faces significant cash flow bottlenecks due to prolonged payment cycles. Slow payments across publishers, agencies, networks, and affiliates create a ripple effect, hindering growth and increasing financial strain.

Vlado Spasov, head of capital solutions at DWS, commented, “Revving’s focus on high-tech digital ecosystems and robust growth trajectory aligns perfectly with our commitment to backing transformative financial solutions in the UK. This investment represents the evolution of private credit as it grows into new and innovative digital sectors.”