Klarna is bringing its flexible payment solutions to Euronics customers through a new partnership with Combined Independent Holdings (CIH), the UK arm of Europe’s largest electrical buying group.
The integration will launch on Euronics.co.uk, with plans to expand to up to 600 stores across the UK, according to FF News.
The collaboration aims to provide shoppers with greater payment flexibility, allowing them to spread the cost of their purchases over time. By integrating Klarna’s services, Euronics seeks to enhance the customer experience and attract more shoppers.
Klarna offers a range of payment options, including its interest-free Pay in 3, which enables customers to split their payments into three instalments over 60 days with no hidden fees.
Customers also have the choice to pay immediately and in full or opt for Pay Later, which allows them to defer payment by 30 days.
The implementation of Klarna’s payment solutions will be carried out in two phases. Initially, Klarna has been integrated into Euronics.co.uk, making it easier for customers to manage their purchases at checkout.
The second phase will see Klarna introduced in up to 600 Euronics stores across the UK, further enhancing in-store payment options.
Rich Knapman, new B2B acquisition and development manager at CIH, said, “Consumers expect flexibility when they shop, and Klarna delivers exactly that. This partnership will help attract new customers, encourage repeat business, and elevate the Euronics brand.”
Raji Behal, head of Western and Southern Europe at Klarna, added, “Euronics is recognised for its local expertise and customer service. By bringing Klarna’s seamless payment experience to its retailers, we’re making it easier than ever for UK shoppers to get the tech and appliances they need—without the financial strain.”
This partnership comes as Klarna continues to strengthen its position as the UK’s leading buy now, pay later (BNPL) provider. The company is now available at half of the UK’s top 100 retailers and has a growing customer base, with 10 million active consumers in the UK. Notably, Klarna’s average customer age is now 38, and its fastest-growing demographic is consumers aged 65 and over.
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