TradeBridge partners with Amazon to provide up to £5m in funding for sellers

February 27, 2025

Amazon, a global e-commerce and technology giant, has partnered with TradeBridge, a specialist in alternative finance solutions for SMEs, to launch a new term financing offer.

This initiative aims to provide eligible Amazon sellers with access to up to £5m in funding to support their business growth.

The partnership is designed to address the financing needs of Amazon sellers, enabling them to scale their operations more effectively. By offering flexible term financing based on business revenue and performance, the collaboration aims to provide sellers with a straightforward and transparent funding solution.

The newly introduced term financing offer allows sellers to apply for funding quickly, with approvals granted within as little as two hours. Once approved, sellers can select their preferred repayment schedule, as well as the date on which they wish to receive the funds. The financing terms are transparent, with no hidden fees or personal guarantees, ensuring that businesses can manage their cash flow efficiently.

To qualify for the offer, businesses must have been trading on Amazon for at least six months. Eligible sellers will receive an invitation to apply through Seller Central, with TradeBridge managing the application and funding process.

John Boumphrey, Amazon UK country manager, said, “We know from our sellers in the UK that term financing options are an important means for increasing cash flow, and growing and expanding their businesses.

“We are excited to partner with TradeBridge to offer Term Financing which will benefit a range of sellers on Amazon, whether they are looking to simply better manage cash flow or support larger scale investments like infrastructure and technology upgrades. We remain committed to supporting the growth of small businesses on our stores by providing them with flexible, accessible funding options.”

Seb Miles, co-CEO of TradeBridge, added, “The lack of impactful funding for SMEs is preventing many great businesses from realising their true potential. Online sellers need fast access to funding to seize growth opportunities. This partnership empowers ambitious marketplace SME’s to scale. We are delighted to have been selected by Amazon to be one of two funding partners for their UK sellers.”