Finory, a Malaysian personal finance management app, recently received a significant investment from 1337 Ventures.
Known for simplifying the financial tracking process for its users, Finory has established itself as a vital tool in managing personal finances, providing a unified view of credit card and bank statements, and optimizing cashback opportunities.
The latest funding round, although undisclosed in amount, saw participation from notable investors including 1337 Ventures. This investment underscores the confidence in Finory’s innovative approach and its potential within the FinTech sector.
Originally designed to help Malaysians manage their financial lives by consolidating various financial accounts into one streamlined platform, Finory has evolved to become more than just a personal finance tool. Its technology, which includes transaction parsing, categorizing, enrichment, and analysis, now serves banks and FinTech companies by offering critical insights to enhance personal finance and lending processes.
The new investment will be used to further develop Finory’s capabilities in delivering enriched financial data to financial institutions. This expansion aims to improve lending assessments and customer service within the financial sector.
Additionally, the investment from 1337 Ventures reflects a broader commitment to supporting startups that address real-world challenges through innovative solutions. This move marks a significant shift for Finory from focusing solely on personal finance to becoming a significant player in the broader FinTech landscape.
Kee Hui Jiang, Co-Founder of Finory, emphasized the transformative potential of the investment: “Managing multiple accounts and credit cards can be overwhelming for many Malaysians, which is why we created Finory. While our app simplifies personal finance, we saw an opportunity to extend the same technology to empower banks and FinTechs. By providing enriched financial data and insights, we are now helping financial institutions streamline lending assessments and better serve their customers.”
This new phase in Finory’s growth follows the launch of the 1337 Accelerator Fund I in January 2022, aimed at bridging the early-stage funding gap for Malaysian startups. The fund is managed by 1337 Ventures, in collaboration with seasoned investors like Asgari Stephens and Suresh Thiru, providing capital, mentorship, and strategic support to numerous high-potential startups through its signature accelerator programme, Alpha Startups™.
Keep up with all the latest FinTech news here
Copyright © 2025 FinTech Global
