Charm Security, an AI-powered customer security platform, has launched from stealth with a mission to protect organisations and individuals from scams, social engineering, and other forms of human-centric fraud.
The company has raised $8m in seed funding, with the round led by Team8’s venture creation fund.
Charm Security develops real-time AI-based solutions designed to intervene before scams can be executed, helping organisations identify and disrupt fraudulent activity. It integrates psychological insights with AI-driven risk assessments to deliver tailored protection against human-focused attacks.
With the funding secured, Charm plans to expand its team, accelerate product development, and scale its market presence. The company will also pursue strategic partnerships to encourage broader adoption of its fraud prevention technology.
Charm Security CEO Roy Zur said, “Scammers are evolving at an unprecedented pace, using AI to deceive customers before traditional fraud systems can intervene. We are on a mission to break the ‘scam spell’ by leveraging AI-powered real-time interventions and psychological insights to protect users when they need it most.”
Team8 managing partner Rakefet Russak Aminoach said, “AI-driven scams and social engineering fraud that preys on human vulnerabilities have escalated into a trillion-dollar problem, demanding a fundamental shift in fraud prevention.
“Charm Security’s approach empowers organizations to protect their customers and navigate evolving regulatory expectations. With the founders’ deep cybersecurity expertise and Team8’s company-building credentials in the cyber, fintech, and AI domains, Charm is well-positioned to make a meaningful impact in fraud prevention.”
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