Nationwide, a leading US-based insurance and financial services provider, has announced a partnership with Kadance to deliver personalised, DNA-driven health support to life insurance customers.
Eligible Nationwide policyholders can access Kadance’s precision health program, which includes DNA-based testing, genetic counselling, and cancer care support.
The offering enhances LIBRA Insurance Partners’ portfolio with innovative, health-focused solutions.
This reflects a broader industry shift toward integrating medical wellbeing into life insurance.
“Offering our eligible life insurance customers the opportunity to purchase Kadance’s program gives Nationwide a distinctive way to deliver extraordinary care to our policyholders during times they need it most,” Nationwide vice president – product, Chuck Bremer said.
“Our BGAs continually seek innovative solutions that provide significant value and create opportunities for client engagement,” LIBRA Insurance Partners president and CEO, Bill Shelow said. “Kadance’s Precision Health Management Program enhances our offerings and positions our agencies as leaders in delivering next-generation health management solutions.”
“Nationwide giving their customers the opportunity to purchase Kadance’s program marks a meaningful shift in how life insurance can support individuals beyond financial protection,” Kadance chief executive officer, Darren Rowe said. “Together, our organizations are aligning around a shared commitment to take care of members—not just at the point of claim, but throughout their health journey. By expanding access to precision medicine for those who purchase the program, especially services that are often unavailable or unaffordable through traditional health insurance, we’re helping to close gaps in care and bring personalised support to more people when they need it most.”
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