New York-based Button Finance, a FinTech company focused on home equity lending, has raised $5m in a Series A funding round to fuel its platform growth and technological expansion.
Founded in 2019, the company offers homeowners fast, AI-driven access to home equity through a fully digital process.
The Series A round was led by Hildene Capital Management, an asset manager specialising in structured credit with $17bn in assets under management. Existing investors also participated in the round, though their names were not disclosed.
Button Finance operates an AI-powered platform that simplifies and accelerates the home equity loan process. Its proprietary underwriting engine enables homeowners—particularly those overlooked by traditional lenders—to unlock equity in as little as five days. The streamlined approach has resonated with borrowers seeking faster access to liquidity in the current economic climate.
The company intends to use the fresh capital to enhance its technology stack and introduce new product offerings. Button Finance also aims to broaden its distribution channels in the second half of 2025 to meet surging demand for home equity solutions.
Button Finance CEO Jason Harris said, “While many startups chase growth at all costs, we’ve built a fundamentally sound business that’s been cash flow positive and profitable for quite some time.
“This strategic $5M raise allows us to accelerate growth while preserving equity for our shareholders. We have scaled to over 60 employees in the past two years nearly tripling our monthly volume in just six months-and we are just getting started. The second half of 2025 will bring expanded product offerings and distribution channels to match the explosive demand we’re seeing.”
Hildene Capital Management president and co-chief investment officer Brett Jefferson said, “Button Finance is democratizing access to home equity at precisely the right moment. Their technology isn’t just innovative; it’s solving real financial challenges for everyday Americans. We are not just investing in Button Finance; we are committing to powering their next billion dollars in home equity originations.”
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