La Banque Postale, a French bank committed to sustainable finance, has introduced a new financial savings offer structured around ESG criteria.
The launch aligns with the bank’s broader mission to promote responsible investment options and support the transition to a more sustainable economy. This initiative reflects growing demand from customers seeking to align their savings with ESG principles and contribute meaningfully to ecological and social progress.
La Banque Postale operates across banking, insurance, and asset management, offering a comprehensive range of financial services through subsidiaries such as CNP Assurances, LBP AM, and Louvre Banque Privée. Its strategy emphasises financial inclusion and sustainable development.
The newly launched ESG-based savings offer is designed to simplify customer choices and align investments with individual values. Customers can access products through life insurance, ordinary securities accounts, and Share Savings Plans, all of which incorporate ESG metrics. The offer spans euro and eurocroissance units, UCIs and units of account, EMTNs, and discretionary management portfolios.
The offer is divided into three tiers, each reflecting a different level of ESG commitment. Level 1 funds focus on excluding companies linked to harmful activities such as tobacco, controversial weapons, and fossil fuels. Level 2 prioritises companies with strong ESG performance, actively excluding those with poor environmental practices. Level 3 represents the most impact-driven solutions, favouring companies contributing to sectors such as climate action, sustainable mobility, biodiversity protection, and social inclusion.
This new segmentation not only helps clients choose ESG-aligned products more easily but also integrates extra-financial criteria into the bank’s advisory approach, going beyond regulatory obligations. Relationship managers are now expected to incorporate ESG considerations in their client recommendations.
La Banque Postale chairman of the management board Stéphane Dedeyan said, “A mission-led company for the past 3 years, La Banque Postale has made the just transition a key driver of its development, with the ambition to participate in a more sustainable economy. Beyond our strong commitments to biodiversity and the decarbonization of our operations, we want to help our clients take part in the transition through accessible and educational products. With this new segmentation of our financial savings offer, we are reaffirming our leadership in responsible finance by helping our customers direct their investments towards ESG-aligned options. This is a significant step forward for our bank and for our customers.”
La Banque Postale deputy chief executive officer of the retail bank and director of the LBP Business Unit at CNP Assurances Sarah Bouquerel said, “We have designed this new segmentation of our financial savings to meet the expectations of our customers, who want to invest responsibly and transparently. By offering them products that are in line with their values, we enable them to contribute to the ecological and social transition of the territories, in addition to the financial performance of their investments.”
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