Most UK businesses remain dangerously underprepared for the increasing risk of flooding driven by climate change, according to Previsico’s ‘2025 State of Flood Resilience’ report.
Previsico CEO Jonathan Jackson said, “Flooding is no longer a distant possibility—it is a present and growing reality. With extreme weather events accelerating, it’s critical that we recognise, adapt, and prepare for the impacts of flooding. This report shows that while awareness is rising, meaningful action is lagging behind. We must close the gap between knowledge and resilience.”
Despite 43% of businesses having already faced flooding, fewer than 30% have a flood plan. Just 8.16% feel extremely confident managing a flood, and only 12% believe they are well prepared for extreme weather. Surface water flooding remains a key concern for 87%, yet 65% lack early warning systems.
Worryingly, 93% of companies do not use parametric insurance, missing out on quicker, trigger-based financial recovery tools.
The report was presented at a live panel featuring TV conservationist Chris Packham, WRAP’s Estelle Herszenhorn, and Equans’ Karl Limbert.
Chris Packham said, “We are an enormously resourceful, intelligent, adaptable, and creative species. We are in a position now where we are conscious of the damage we are doing and we ought to be addressing that. When it comes to flooding, the impacts are significant and broad. Flooding overwhelms our infrastructure, and impacts our agriculture…I see climate breakdown every time I look outside my window.”
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