ASOS, the online fashion giant, and Checkout.com, a global digital payments provider, have partnered to improve payment performance and customer experience across key international markets.
The collaboration aims to increase acceptance rates, reduce failed transactions, and enhance regional payment optimisation—ensuring the checkout experience matches the speed and simplicity expected by ASOS’s global customer base. The partnership also supports real-time insights to continuously refine the payment process.
ASOS, headquartered in London, is a major global online fashion retailer known for its wide range of brands and fast, stylish service catering to a predominantly Gen Z and millennial audience. The company handles a high volume of international transactions and prioritises delivering seamless, digital-first shopping experiences.
Checkout.com is a leading FinTech company specialising in digital payments. It offers enterprise-grade solutions designed to improve payment acceptance, reduce friction, and provide actionable insights for global businesses. With a platform built for flexibility and performance, it supports high-growth e-commerce companies in meeting customer demands for seamless payment flows.
The strategic partnership is built on Checkout.com’s ability to offer flexibility while maintaining high-performance standards. With the retail environment increasingly shifting online—especially among Gen Z shoppers—Checkout.com’s platform is designed to meet the elevated expectations of speed, reliability and ease of use in the payment process.
According to Checkout.com’s peak season report, two-thirds of Gen Z shoppers no longer shop regularly in physical stores, making digital optimisation crucial. The partnership allows ASOS to keep pace with evolving customer expectations while maintaining its brand promise of delivering fashion fast and without friction.
ASOS head of payments Andrew Proctor said, “Checkout.com is ideally set up to meet an enterprise merchant’s needs for flexibility, while still delivering seamless payments. Our customers are global and always on, every interaction needs to feel effortless, from discovery to delivery, payments is a critical part of that experience”
Checkout.com chief revenue officer Antoine Nougué said, “ASOS is one of the most recognisable and forward-thinking brands in global fashion. They understand exactly how to engage a digital-first audience and set the pace for what modern ecommerce should look like. As a digital payments provider, Checkout.com is proud to support that vision by delivering the payment performance required to match their global reach and creative ambition. Our platform ensures that the payment experience doesn’t slow down the moment, helping ASOS stay ahead of the expectations of a fast-moving digital generation.”
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