Grifin, a US-based FinTech company that links investing to consumers’ daily spending habits, has raised $11m in a Series A funding round.
The round was led by Nava Ventures, with backing from TTV Capital, Draper Associates, Gaingels, Nevcaut Ventures, and Alloy Labs. Freddie Martignetti, partner at Nava Ventures, will also join Grifin’s board of directors as part of the deal.
Grifin offers a unique mobile app that automatically invests in the brands users spend money on in real life. For example, when a user buys something from Walmart or Starbucks, the app invests $1 in that company’s stock. This automation is designed to demystify investing and make stock ownership feel natural and accessible to everyday consumers.
The newly raised capital will be used to expand the team, form new partnerships with HR platforms and consumer brands, launch family investment plans, and further develop Grifin’s product to meet growing user demand. The company also intends to add new features that support long-term wealth-building and accessibility for under-invested groups.
The company’s model is especially focused on closing the investment gap in the US, where 86% of Americans don’t own stock directly and 73% have no money in retirement accounts or mutual funds. By connecting investment to behaviour, Grifin hopes to build confidence in users and create habitual investing practices.
Over the past year, Grifin has seen significant momentum, including more than 500,000 registered users, 50m social media views, and 100,000 app installs in the past month alone. Notably, its user base is heavily composed of women aged 40 to 60, a demographic often overlooked by traditional investment platforms.
Grifin Nava Ventures partner Freddie Martignetti said, “We are thrilled to partner with Grifin in their mission to make investing fit into the daily lives of people across the country. With more than 178 million uninvested Americans, Grifin has the potential to make a remarkably positive impact by helping their app users lay the foundation for long-term wealth building.”
Grifin CEO and co-founder Aaron Froug said, “We have always believed that investing should be positive and fun. Where it doesn’t feel like a second job, it simply feels like second nature… Our goal with Grifin is to build daily investment habits, different mindsets and change the relationship people have with the brands they love. This new funding enables us the fuel to scale a product that’s already proven its power to increase investing habits in a whole new way.”
Grifin co-founder and co-CEO Bo Starr added, “Grifin has reimagined what investing can feel like. We are building not just a platform, but a new relationship between people and the brands they support.”
Grifin is available on both iOS and Android, with further updates and partnerships expected to roll out later this year.
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