Porch Group has renewed and expanded its partnership with Goosehead Insurance as it prepares to launch the Porch Reciprocal Exchange in early 2025.
The move marks a strategic effort by both companies to strengthen their presence in the U.S. homeowners insurance market, according to InsurTech Insights.
The expanded collaboration will see Goosehead offer Porch Insurance’s new product, starting with a rollout in Texas. This builds on Goosehead’s current relationship with Homeowners of America, a subsidiary of Porch Group.
Porch aims to scale its insurance business using enhanced agency partnerships and proprietary data to drive better underwriting and risk selection.
“After a couple of years of managing premiums to roughly flat, the launch of the Porch Reciprocal Exchange marks the time where we have moved back to offense,” said Matt Ehrlichman, founder and CEO of Porch Group. “Now as a high-margin, commission- and fee-based operator, we are thrilled to be growing premiums and leveraging our unique data to ensure better risk selection at the Reciprocal. We have long considered Goosehead an important partner and innovator in the industry, and we’re excited to deepen that relationship.”
Goosehead president and CEO Mark Miller added, “We’re renewing our partnership with Homeowners of America and expanding it to include the new Porch Insurance product. This collaboration allows us to enhance product offerings for our clients. By aligning our efforts, we’re creating a path forward that should deliver unique home protection and innovative pricing solutions.”
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