iPipeline, a leading provider of digital solutions for the life insurance and financial services industry, has partnered with The Openwork Partnership to enhance its SolutionBuilder platform with a cutting-edge underwriting tool.
The new functionality addresses one of the key challenges in the protection market—turning indicative quotes into reliable final terms, according to FF News.
Built over two years and shaped by adviser feedback, Advanced Underwriting allows advisers to capture the top 20 most common medical disclosures at the outset, which typically influence up to 80% of medical loadings and term adjustments.
Initially available to The Openwork Partnership advisers from 17 June, the tool will expand to the wider market in 2025. Launch partners include The Exeter, Vitality and Zurich, with more providers set to follow.
The solution leverages iPipeline’s SSG Digital® platform to automate underwriting tasks, helping to reduce delays, rework, and abandoned applications. Advisers and clients benefit from clearer expectations on cover, pricing, and medical requirements from the beginning of the journey.
Rachel Edwards, svp & UK managing director at iPipeline, said:
“The current quote-to-application journey isn’t predictable or as smooth as it could be, and it’s often opaque, interrupted, and delayed. Initial quotes that can’t always be trusted create frustration, uncertainty, and lost opportunities. Advanced Underwriting has been developed to change that, offering a much more seamless process that works better for everyone concerned. By collaborating closely with The Openwork Partnership and their leading protection advisers, we have ensured it addresses adviser issues and provides them with a user-friendly enhancement that benefits both them and their clients.”
Paul Shearman, mortgage & protection proposition director at The Openwork Partnership, added, “Partnering with iPipeline on Advanced Underwriting gives us the opportunity to help shape a tool that directly tackles one of the biggest pain points in the protection journey. Improving quote accuracy, reliability, and transparency from the beginning is a significant step forward in helping clients get the cover they need, faster and with greater confidence.”
“The feedback we’ve had from our advisers who watched a demonstration of Advanced Underwriting has been unanimously positive. It will drive greater efficiency, and most importantly, create better client outcomes. A big thank you from Openwork to the launch providers who have grasped the potential of Advanced Underwriting. I’d encourage the other major providers to get aboard, before they are left behind!”
Scott Taylor Barr, principal adviser at Barnsdale Financial Management, said, “Advanced Underwriting makes SolutionBuilder a one-stop resource that will streamline the options for me to research the most common protection disclosures. It allows me to better advise my clients on their prospective premium and terms, providing illustrations that actually reflect a more accurate costing. This will ultimately reduce the chance of clients changing their mind later down the line when final terms are issued.”
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