The Exeter has integrated its life insurance product into UnderwriteMe’s Protection Platform to enhance digital underwriting and streamline access for financial advisers.
Advisers can now obtain fully underwritten quotes and benefit from multi-benefit discounts when selecting multiple products from The Exeter, according to FF News.
The integration supports real-time underwriting and aims to reduce the need for pre-sales medical evidence.
This collaboration expands the Protection Platform’s offering and improves the adviser and customer experience.
UnderwriteMe commercial director Mark Cracknell said, “We’re excited to welcome The Exeter Life product on the Protection Platform. Their commitment to innovation and adviser-centric design aligns perfectly with our goal to streamline protection distribution and improve outcomes for customers.”
The Exeter head of protection proposition Jack Southcott said, “We’re extremely pleased to make our life insurance more accessible to advisers and customers through this partnership, reflecting our commitment to both digital transformation and widening access to insurance. Our new multi-benefit plans allow advisers to mix and match our life and income protection, while we continue to provide life insurance for customers with pre-existing conditions who may find it difficult to get cover elsewhere.”
Rick Brough at The Insurance Surgery commented, “Exeter’s Real-Life plan is a great addition to The Protection Platform. It’s good for clients, as those with higher loadings may still secure coverage at the point of sale without needing medical evidence. It should reduce the number of pre-sales underwriting calls from our process as we’ll utilise the Protection Platform’s real-time pre-sales underwriting tool available. It’s a smart step for both companies.”
