Previsico has called for urgent collaboration between insurers, government, and industry to tackle the rising threat of floods driven by climate change and rapid urbanisation.
Speaking at the Climate Innovation Forum during London Climate Action Week, Previsico head of sales Aleksander Surowiak warned of a growing national crisis, with flood losses already topping £1bn annually and projected to rise fivefold by 2050.
“Flooding is no longer an isolated threat – it is a systemic risk that affects us all,” Surowiak said. “I’m urging insurers, government, and industry leaders to work together to safeguard our communities, infrastructure, and economy.”
Ed Miliband, secretary of state for energy and climate change, also addressed the forum. “Communities across the UK are already facing the consequences of flooding. The urgency of the climate imperative is clearer than ever,” he said.
Previsico, a UK-based InsurTech that provides real-time flood forecasting, highlighted its partnerships with Liberty Specialty Markets via the Risk Reduce platform and with Zurich Municipal, where its alerts are embedded into insurance policies.
“We know that up to 70% of flood losses can be avoided with the right plans and early warnings,” said Surowiak. “Now is the time to act – together.”
The company is calling for a national flood resilience strategy built around smart forecasting, live data, and proactive incentives to manage risk more effectively. Surowiak shared this message during a panel titled ‘The Climate Data Journey: Managing Opportunities, Challenges and Expectations’, hosted by Equans and chaired by Business Green editor-in-chief James Murray.
