LexisNexis Risk Solutions, a global leader in risk data analytics, has joined forces with Kia Europe, a prominent automotive manufacturer, to launch an InsurTech partnership focused on personalised insurance offerings.
This collaboration introduces a risk-based driving score into the Kia App, available across 27 EU countries and the U.K., designed to provide drivers with insights into their driving behaviour, according to FF News.
The initiative uses LexisNexis’s Drive Metrics model to analyse driving habits such as speeding, braking, and mileage, offering feedback that helps drivers improve safety and potentially reduce insurance costs. Kia owners can choose to share this driving score with insurers participating in the programme, enabling more accurate risk assessment and personalised pricing.
LexisNexis Risk Solutions provides insurers with advanced data normalisation and analytics to turn connected car data into actionable insights, while Kia Europe continues to develop connected vehicle technologies through its Kia Connect platform and app.
This partnership also ensures strict compliance with data privacy regulations like GDPR, requiring explicit driver consent before collecting any personal data. By integrating this service, Kia Europe enhances customer engagement and insurers gain access to well-segmented, data-driven risk profiles without managing their own usage-based insurance programmes.
James Burton, managing director, Europe and U.K. insurance, LexisNexis Risk Solutions, said, “We are pleased to collaborate with Kia Connect on this important endeavour to help Kia owners proactively lower their cost of vehicle ownership. By embracing the use of their driving behaviour data, Kia owners can improve their driving behaviour. Additionally, Kia owners will have the option to share the scores with their insurer to personalise their insurance premium.”
This initiative marks a step forward in the evolution of connected mobility and personalised insurance pricing, signalling broader industry shifts towards data-driven risk solutions.
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