Yasmina raises $2m to scale API-driven insurance

Saudi Arabia-based Yasmina has raised $2m in seed funding to accelerate the growth of its API-powered InsurTech platform.

The round was led by Scene Holding, with support from Access Bridge Ventures, Arzan VC, and the Sanabil Investment Accelerator by 500 MENA, according to a report from FinTech Finance News.

Founded in 2023, Yasmina enables businesses to embed personalised insurance directly into their digital platforms. The plug-and-play API solution allows insurance offerings to be deployed at checkout.

The new funding will be used to grow Yasmina’s team and expand operations. The company plans to launch in the UAE later this year, with Egypt set to follow in 2026.

Yasmina co-founder and CEO Masoud Alhelou said, “This round is a strong vote of confidence in our vision to simplify insurance across digital touchpoints. We’re proud to be the first embedded insurance platform in Saudi Arabia, and this funding will help us scale faster, serve more partners, and redefine how protection is offered in the region.”

Scene Holding chairman and managing director Sultan Ghaznawi said, “At Scene Holding, we back founders who are solving legacy problems with precision and scale. Yasmina’s API-first model and regulatory momentum place it at the intersection of Insurtech, fintech and protection, a space we believe will define the next wave of value creation across MENA.”

For more, visit InsurTech Analyst

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