Brentford Football Club has renewed its partnership with PensionBee for another season, strengthening a relationship that has now entered its fifth year.
The London-based FinTech firm, which specialises in pension consolidation and management, has been Brentford’s official pensions partner since the club’s inaugural Premier League campaign in 2021.
Under the renewed agreement, PensionBee will take on an expanded role as sleeve sponsor for both the women’s and academy teams’ matchday kits during the 2025/26 season.
PensionBee will also retain its rights to in-stadium advertising and content creation across both the men’s and women’s teams. The partnership has already led to a range of fan engagement initiatives, such as matchday activations at the Gtech Community Stadium and behind-the-scenes tours at the Robert Rowan Performance Centre.
PensionBee group CMO Jasper Martens said, “Since the start of our partnership in 2021, both PensionBee and Brentford have gone from strength to strength. We’re therefore thrilled to continue our support of the Club’s men’s, women’s and academy teams, and are particularly proud to be sponsoring the sleeves of the women’s and academy kits in the season ahead.
“Brentford’s commitment to inclusivity and community echoes our own values, and we look forward to building on our shared ambitions to drive positive change on and off the pitch.”
Brentford commercial director Fran Jones added, “PensionBee have been a fantastic partner for us throughout our time in the Premier League. I’m delighted we can now also extend our partnership into the 2025/26 season and that this extension sees them continue to play an active role in supporting our women’s teams.
“PensionBee are a business and a brand that continues to innovate and grow and we look forward to supporting them further during the coming season.”
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