Cashflows, a payment platform enabling businesses to accept transactions with ease, has entered a strategic partnership with Blink Payment, a provider of seamless payment and reconciliation solutions.
The collaboration aims to accelerate and improve payment acceptance for businesses across a broad range of sectors, according to FF News.
The primary purpose of the partnership is to streamline and speed up the merchant onboarding process, allowing Blink Payment to reduce the time it takes for its customers to begin accepting payments. By integrating Cashflows’ acquiring infrastructure, the companies aim to provide merchants with faster access to a wide array of payment options.
Cashflows will serve as a key acquiring partner for Blink Payment, supplying its responsive and modern infrastructure. In turn, Blink Payment will bolster its offering with Cashflows’ technology to support a seamless payment experience. Blink Payment’s platform is known for its intuitive payment links, smooth API connectivity, and integrations with widely-used accounting software such as Xero and QuickBooks.
Cashflows specialises in delivering agile, reliable acquiring services that make payment acceptance simple and effective for businesses. With a technology-first approach, the company supports a wide variety of payment methods and offers flexible onboarding solutions to suit the evolving needs of merchants.
Blink Payment, on the other hand, provides a comprehensive front-end platform focused on ease-of-use and integration. Serving a range of sectors, including B2B services, InsurTech, financial services, legal, property management, veterinary and healthcare, and others, the company enables organisations to manage and reconcile payments with ease and efficiency.
The partnership will support a broad suite of payment methods including card payments, direct debits, open banking, and digital wallets such as Apple Pay and Google Pay. These services are designed to improve payment speed and reliability, ultimately enabling businesses to get paid faster.
This initiative is expected to be particularly beneficial to Blink Payment’s target sectors—such as solicitors, funeral directors, car dealerships, builders and timber merchants, windows and doors suppliers, and waste management companies—by making payment processing faster and more efficient.
External launch activities for the partnership are currently underway, with both companies focused on delivering a frictionless onboarding experience. Their joint offering aims to make the go-live process for merchants as swift and seamless as possible.
Cashflows chief product and innovation officer Paul Clarke said, “Blink Payment has shown a deep understanding of the payments landscape and a clear commitment to delivering high-quality, flexible payment experiences to merchants. This partnership allows us to support Blink Payment’s ambition to scale quickly and securely, while helping merchants across key sectors go live faster and accept a broader range of payments.”
Blink Payment strategic growth director Ari Eder said, “We selected Cashflows because of their technology-first mindset, responsiveness, and strong reputation for collaboration. Our priority is to widen payment acceptance and reduce the time it takes to get customers live. With Cashflows, we’re achieving both while also opening up future opportunities to jointly explore new verticals.”
Blink Payment CEO Ben Cohen said, “This partnership is about delivering more than just functional integrations, it’s about providing smarter, scalable payment experiences to our customers. We’re proud to be working with a like-minded partner in Cashflows as we continue to build momentum in our strategic verticals.”
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