Stratiphy, a new AI-driven wealth management platform, has officially launched with the goal of democratising access to personalised investment strategies.
Stratiphy’s launch comes in response to growing investor demand for more personalised and autonomous control over portfolio management. According to Stratiphy, 77% of UK investors want greater influence over their portfolios, with the same percentage saying the ability to personalise investment strategies is essential. Furthermore, 67% of people believe investing should be accessible to all, yet many are discouraged by its perceived complexity.
The platform uses artificial intelligence and dynamic automation to deliver tailored strategies designed to adapt to market fluctuations. Its technology is focused on delivering performance while minimising volatility, helping users stay committed to long-term goals and avoid emotionally-driven decisions during market instability.
Stratiphy’s core offering includes a backtesting feature that allows users to simulate 10 years of historical performance for their portfolio within seconds. This enables investors to evaluate how their personalised strategies might have performed in the past, giving them a stronger evidence base for making future investment decisions. The goal is to replicate professional-grade tools in an intuitive, consumer-friendly format.
The company aims to break down traditional barriers to wealth management. Many UK consumers cite cost and complexity as key deterrents to investing—48% of respondents say wealth management tools are too expensive, with that figure rising to 69% among those who are actively considering investing, the WealthTech said.
Stratiphy’s subscription-based model is designed to make personalised investing accessible at a lower cost, appealing particularly to those previously priced out of professional services.
Stratiphy CEO and founder Daniel Gold said, “Investors are dissatisfied with existing wealth management tools that offer limited control and flexibility. Our platform gives investors the opportunity to create personalised investment strategies – but also the tools to assess their quality through realistic backtests. This level of transparency, accessibility and data insights is a step change in what is available to retail investors.
“We’ve seen there is huge demand for simple tools that enable people to personalise their investment strategies and create portfolios that meet their long-term goals, whether that is saving for a house deposit, paying off their student loan or building a retirement cushion.
“Our ambition is to help everyone improve their investing potential by providing a personal investment toolkit that manages their investments. This empowers everyday investors to invest like professional wealth managers by unlocking access to AI-driven investment tools and insights.”
Stratiphy’s development has been supported by the NatWest Accelerator programme, which offers start-ups coaching, community access, co-working space, and thought leadership. The programme helped Daniel Gold and his team scale the business in the lead-up to the platform’s release.
Luke Pamflett, Accelerator community manager at NatWest in London, said, “Congratulations to Daniel and the Stratiphy team on the launch of the new app. Throughout his time on the Accelerator, Daniel has shown a commitment to growing his business and being involved in our Accelerator community, and we wish him every success with this new stage of his business journey.”
Read the daily FinTech news
Copyright © 2025 FinTech Global
