eToro backs Nottingham Forest in new sponsorship deal

August 18, 2025

Trading and investment platform eToro has signed a fresh multi-year sponsorship deal with Nottingham Forest FC, covering both the men’s and women’s teams for the 2025/26 season.

The agreement sees eToro become the club’s Official Trading Partner.

The move builds on eToro’s existing relationships with Premier League clubs including Crystal Palace, Everton and West Ham United. It also reinforces the company’s Loud Investing campaign, a drive to make investing more visible and accessible. By engaging fans across men’s and women’s football, the initiative aims to highlight the importance of financial equality and inclusivity in investing.

eToro director of marketing Stephanie Wilks-Wiffen said, “Football shapes culture, sparks conversation and brings people together, which is exactly what we need to make investing feel open and relatable. By supporting both Nottingham Forest’s Men’s and Women’s teams, we’re doubling down on our commitment to close the gender gap, in both the finance and sports spaces.”

As part of the deal, eToro branding will feature across Nottingham Forest’s City Ground stadium on matchdays. This includes LED boards around the pitch, stadium screens, and flash-interview backdrops. The partnership will also extend to the club’s digital channels, ensuring fans encounter eToro branding both in person and online.

Fans will be able to participate in a dedicated matchday fan-zone activation created by eToro. In addition, a programme of co-branded content will run throughout the season, offering data-driven insights into football that link back to eToro’s broader focus on making investing more engaging.

Nottingham Forest chief business officer Paul Bell said, “We’re excited to add eToro to our portfolio of valued partners. It’s a global brand with an important focus on being socially responsible, and it shares our passion of using football to create a meaningful difference to communities. We’re looking forward to collaborating on impactful campaigns throughout the upcoming season.”