Payments firm Priority secures $50m financing and Boom deal

August 20, 2025

Priority Technology Holdings, a payments and banking solutions provider, has announced the acquisition of assets from Boom Commerce, alongside securing a $50m financing facility.

The US-based company focuses on streamlining how businesses collect, store, lend and send funds.

The company confirmed it had acquired revenue agreements and customer relationships from Boom, an existing reseller partner. As part of the deal, Boom’s leadership team, including CEO Sabin Burrell and COO John Hynes, will join Priority.

In addition to the acquisition, Priority has secured a $50m delayed draw term loan facility, structured to finance eligible residual and loan receivables. The facility was established in partnership with Värde Partners, which Priority said would bolster its expansion in alternative financing solutions.

Priority’s platform integrates payables, merchant services, and banking and treasury functions through what it calls a “commerce engine”. This allows businesses to improve cash flow, optimise working capital and reduce costs, while also creating new revenue opportunities.

Priority chairman and CEO Tom Priore said, “Boom Commerce is a seamless addition to our direct sales channel. Their proven ability to attract enterprise customers and sell value added services is well positioned to advance our product sales initiative.

“We expect the acquisition of Boom to provide approximately $5 million of incremental revenue in 2025 while the adjusted EBITDA benefit will be almost $6 million given the reduction in cost of sales from lower third-party residuals.”

Priority CFO Tim O’Leary added, “As we continue to optimize our capital structure, we are excited to work alongside Värde Partners to establish a new residual financing facility that will provide Priority with the flexibility to further support our ISO and ISV reseller base with incremental capital to help them accelerate their growth and make their portfolio worth more at Priority.

“We believe the securitization style credit facility is unique for this asset class and a further testament to Priority’s ability to remain at the forefront of the market as we continue to drive value for our partners and stakeholders.”