Relcu raises funding to boost AI in financial services

Reclu

Relcu, an AI-powered unified CRM and agent co-pilot for financial services, has announced it has raised new funding.

The undisclosed capital injection will accelerate Relcu’s mission to help financial institutions improve conversion rates, strengthen retention, and enhance cross-sell by transforming static systems of record into AI-powered systems of action.

Relcu provides a unified platform that integrates customer data, automates omnichannel communication, and embeds intelligent AI agents into revenue-critical workflows. The platform helps banks and lenders overcome fragmented technology stacks by executing multi-step processes in real time, from lead conversion to retention and cross-sell.

The fresh funding will be used to advance Relcu’s product roadmap. This includes expanding AI Agent Actions that integrate loan origination systems, pricing, servicing, and third-party data to optimise outcomes. The company also plans to broaden its product suite beyond mortgage into deposits, lending, and other financial products, and develop advanced analytics and benchmarking tools.

The firm has reported 5× year-over-year growth in the mortgage sector, serving leading mortgage origination teams such as nbkc bank, Mutual of Omaha Mortgage, Beeline Loans, Academy Bank, and Cardinal Financial. Loan officers using Relcu manage over 1,200 leads and close more than 70 loans annually, delivering 30% higher production and 40% lower marketing costs than the industry average.

Relcu founder and CEO Abhijat Thakur said, “AI is reshaping financial services, and institutions that compete on outcomes – conversion, retention, cross-sell and growth will lead. Relcu delivers the system of action for financial services, turning every customer interaction into intelligent action and elevating the entire customer experience.”

Menlo Ventures partner Croom Beatty said, “Most lenders run their businesses on decades old legacy systems, leaving customer data siloed and fractured across disparate platforms. Abhijat and the Relcu team are building a powerful AI-native data platform to agentically hive off dozens of manual processes within banks to increase customer acquisition and retention.”

Valley Ventures partner Neal Kapur said, “With its breadth of integrations and powerful sales automation, Relcu enables mortgage originators and banks to modernize operations, personalize engagement, and drive growth in conversion, retention, and cross-sell.”

Commerce Ventures partner Vivek Krishnamurthy said, “Relcu is a perfect example of how AI is driving true capacity expansion and meaningful cost savings inside of at-scale financial institutions today. We’ve seen their solution creates real ROI for originators in weeks vs months and they have one of the rare fintech platforms with applicability across mortgage, deposit and small business.”

MUIP – CVC of MUFG deputy CIO Mayank Shiromani said, “Vertical SaaS accelerates AI adoption in banking. Many existing CRMs function primarily as data repositories rather than intelligent workflow tools, failing to provide the user-friendly interfaces and smart automation that today’s banking teams require. Relcu has significant potential to drive meaningful transformation in this space globally.”

Relcu is also expanding its workforce across engineering, AI/ML, customer success, and go-to-market roles as it looks to scale operations.

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