Aviva and Tesco Insurance & Money Services have launched a new partnership to expand life insurance access for Tesco customers.
The collaboration combines Tesco’s strong retail brand and customer-focused approach with Aviva’s expertise in underwriting and life insurance.
Tesco shoppers and Clubcard members will now be able to access affordable and trusted life cover, while also benefitting from Tesco’s rewards programme.
The new life insurance offering will be available online at tescoinsurance.com, across social media, and in hundreds of Tesco stores nationwide.
Cover starts from £5 per month and features a fully mobile-optimised digital journey for ease and convenience.
In 2024, Aviva paid over £862m in life insurance claims, with 98.8% of claims across its product range successfully paid.
Tesco customers will also gain access to a suite of wellbeing services, though these are non-contractual and may be changed or withdrawn at any time.
Ban Mahsoub, partnerships director at Tesco Insurance and Money Services, said, “We’re delighted to be working with Aviva to expand our offering into protection insurance for millions of Tesco customers and help meet the needs of families across the UK.
“Tesco’s trusted brand backed by Aviva’s expertise is bringing high-quality cover and real peace of mind for those who want to protect their loved ones.
“Life insurance is one of the most important ways people can plan for the future, and we want to make it easier and more accessible.”
Daren Boys, protection distribution director at Aviva, said, “This new partnership is an exciting opportunity for our two brands to leverage our digital and data capabilities to bring life insurance to the forefront for Tesco customers across the UK.
“By combining Tesco’s reach with Aviva’s extensive expertise in protection, we’re creating wider market awareness and greater access to insurance, to help more families feel financially resilient.
“The partnership adds to our growing distribution footprint and supports our ambition to grow the market across intermediary, direct and partnership channels.”
