Sequifi raises $6.7m to boost real-time pay for home services

August 26, 2025

Sequifi, a workforce technology platform for the essential home services sector, has secured $6.7m in seed funding to accelerate its product development and expand its reach across new market segments.

The funding round was led by Cervin Ventures, with contributions from Frazier Group and Tokyo Black.

The investment comes at a time when the home services industry, spanning pest control, solar, HVAC, mortgage, landscaping, fibre, roofing, plumbing, and electrical services, is growing rapidly but struggling to retain skilled workers.

Sequifi provides an all-in-one platform designed specifically for home services companies, combining real-time payroll, forecasting, HR, and performance tools into one system. By enabling same-day pay and full earnings transparency, the platform helps businesses reduce turnover and improve workforce retention in an industry where worker shortages are reaching critical levels.

With the fresh funding, Sequifi plans to accelerate product innovation, enhance go-to-market efforts, and bring its workforce management tools to even more companies across the US. The company is already active in over 11 industries and is aiming to address the challenges caused by delayed pay, manual processes, and outdated back-office systems that cost home service companies billions each year in lost productivity and churn.

Co-founder and CEO Roshan Kumar said, “We built Sequifi because we’ve lived this problem. The home services industry has been underserved despite its size and importance. It still relies on outdated tools and broken systems. Having been installers, crew leads, and operators ourselves, we know these pain points firsthand. This industry deserves better, and workers deserve to get paid the same day they finish the job.”

Taylor Oliver, partner at Cervin Ventures, added, “Roshan and Adam know this market inside and out—not from a spreadsheet, but from years in the field building and running home services businesses. The insights they have from operating these businesses shows up in a platform that nails the complexity of contractor pay, and unlocks a massive opportunity in one of America’s fastest-growing workforces.”