UK Trading app download stats H1 2025:
- Retail Trading apps in the UK increased by over 50% YoY in 2024
- Rising interest rates and persistent inflation resulted in investors being more cautious in 2025
- eToro, a multi-asset trading and social investment platform, is one of the most-downloaded UK trading apps from 2017 through H1 2025
Retail Trading apps in the UK increased by over 50% YoY in 2024
Retail trading apps in the UK have become increasingly popular in the past eight years.
Total combined downloads reached 20.4million as of H1 2025.
Between 2020 and H1 2025, there were 12.7m downloads, more than doubling the total combined downloads before 2020.
Global retail trading activity also climbed to new highs and increased by over 50% YoY to $18.3m to in 2024, surpassing the surge first seen during the pandemic and the meme-driven boom of 2021.
Rising interest rates and persistent inflation resulted in investors being more cautious in 2025
From January to June 2025, retail investors continued to play a larger role in markets, accounting for a record share of daily trading volumes, slightly exceeding previous highs recorded in 2023 and during the pandemic frenzy.
Yet sentiment among investors has turned more cautious in 2025, as rising interest rates, slowing global growth, and persistent inflation create renewed headwinds — echoing how September 2023 marked one of the most challenging months for equity markets in recent years.
eToro, a multi-asset trading and social investment platform, is one of the most-downloaded UK trading apps from 2017 through H1 2025
The data shows its UK app downloads grew from 147,659 in 2017 to 3m by H1 2025.
Globally, eToro has over 40m registered users and around 3.6m funded accounts as of Q1 2025.
The platform offers stocks, ETFs, forex, cryptocurrencies, and accessible features such as CopyTrader (social trading), Smart Portfolios, and expanded trading tools like futures and options.
In Q1 2025, it had $14.8bn in assets under administration, growing strongly YoY, with its funded accounts up by 14%.
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