A leading healthcare organisation conducting a lupus clinical trial faced persistent challenges with low enrolment and high participant drop-off. Traditional outreach methods, such as printed mailers, were failing to generate sufficient engagement, and many potential participants did not complete the eligibility process. The organisation sought a way to modernise recruitment, simplify participation, and maintain engagement throughout the trial journey.
To tackle these issues, the organisation turned to Ushur’s Clinical Trials Solution.
Expanded outreach
Ushur incorporated QR codes into conventional mailers, bridging physical and digital channels. Participants could scan the codes and immediately start eligibility screening without needing to download an app.
Outreach was further enhanced with SMS and email through Ushur’s Invisible App™, a HIPAA-compliant, user-friendly digital channel for information exchange and two-way communication, enabling participants to engage via their preferred method.
Personalised and accessible enrolment
Ushur delivered tailored messaging for the lupus trial using participant-friendly language. Eligibility questionnaires were simplified and made accessible across all devices, removing barriers and making the enrolment process smoother.
Optimised participant journey
The enrolment workflow was redesigned using Ushur’s automation capabilities, streamlining steps from awareness to eligibility confirmation. Automated reminders and follow-ups kept participants engaged and reduced the likelihood of drop-off.
Impact on trial outcomes
With multi-channel communication and automated workflows, completion rates are projected to increase by 300%, from an initial 5–6% to 20% or more.
Personalised messaging and proactive follow-ups help participants remain motivated and committed, supporting better retention and higher-quality data collection.
By automating repetitive outreach tasks, Ushur also reduces the administrative burden on site staff, accelerates qualification timelines, and ensures every interaction is secure and compliant.
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