Bankjoy has formed a strategic partnership with InvestiFi, a digital investment solutions provider focused on empowering financial institutions.
According to Finextra, the collaboration aims to integrate seamless and secure investment opportunities into digital banking platforms, giving members and customers direct access to investment products within their existing banking apps.
The partnership seeks to help financial institutions meet growing customer demand for accessible and user-friendly digital investing. Through the integration, users will be able to invest in stocks, ETFs, and cryptocurrencies directly from their checking accounts, all within Bankjoy’s platform. The collaboration also includes access to InvestiFi’s educational resources, helping investors make more informed financial decisions.
Bankjoy provides digital banking technology to over 80 financial institutions, offering mobile and online banking, loan applications, and business banking tools. By adding InvestiFi’s capabilities, the company continues to expand its suite of services designed to enhance customer engagement and retention for community banks and credit unions.
InvestiFi, meanwhile, specialises in digital investment solutions tailored to financial institutions. Its guided investing platform offers portfolios customised to an individual’s risk tolerance and interests, helping institutions attract and retain members while enabling more people to access intuitive investing experiences.
Commenting on the partnership, Bankjoy co-founder and COO Weiwei Duncan said, “With deposit outflows to platforms like Robinhood accelerating, community banks and credit unions must meet members where they already are; inside their banking app. By embedding wealth management tools directly into digital banking, they not only keep members engaged with their own products, but also strengthen loyalty and competitiveness in a fast-changing market. Bankjoy is proud to partner with InvestiFi to deliver this capability through our platform.”
InvestiFi CEO Kian Sarreshteh added, “At InvestiFi, we continue to strive to support financial institutions with cutting-edge in-house investing solutions. Partnering with Bankjoy, a well-respected and trusted platform that supports banks and credit unions, allows us to extend our reach and help more financial institutions across the US, providing them with the tools they need to offer seamless digital investing experiences.”
Sarreshteh concluded, “Our collaboration with Bankjoy highlights our combined commitment to supporting and enhancing member engagement to increase retention and ensuring that financial institutions continue to innovate.”
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