Piere, an AI-first financial automation platform based in New York, has raised $2.1m in pre-seed funding to accelerate its mission of building “self-driving money” technology that automates financial decision-making.
The investment round was led by Grand Ventures, with participation from Selah Ventures, Trustage Ventures, Samvid Ventures, and Fabric VC.
The round also saw angel backing from Aditya Khurjekar, co-founder of Money20/20, Nick Calamari of Better.com, and Joe Lieberman of K20 Fund.
Piere’s AI-driven platform, MyPlan™, enables users to build and execute personalised financial plans automatically. It tackles one of the most common challenges faced by consumers—deciding what financial actions to take and when. The technology not only creates tailored financial strategies but also executes them, turning uncertainty into measurable financial progress.
The newly secured capital will be used to scale product development, expand Piere’s team across engineering and growth roles, drive user acquisition, and strengthen partnerships with financial institutions.
In 2025 alone, Piere has tripled its user base and quadrupled its paid subscribers, with users engaging with the app an average of four times daily.
Piere CEO and founder Yuval Shmul Shuminer said, “Most financial apps give you a plan, but Piere also executes it for you.
“Our AI analyzes your goals, habits, and blind spots to build accurate plans that grow your financial future, and then puts them into action automatically. This funding enables us to accelerate toward our vision of ‘self-driving money’ where your finances optimize themselves based on what’s best for you.”
Tim Streit, partner at Grand Ventures, said, “AI is finally making truly personalized financial guidance possible – and Piere is leading the way.
“Their platform doesn’t just analyze data, it acts on it – delivering the kind of intelligent automation consumers and enterprise partners have been waiting for.”
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