NASCAR has announced Freeway Insurance, the largest independent personal lines agency and broker in the U.S, as its Official Insurance Partner from 2026.
The move will also marks Freeway Insurance as the fourth Premier Partner of the NASCAR Cup Series, joining Coca-Cola, Busch Light and Xfinity.
It also makes the firm the entitlement partner of the fall NASCAR Cup Series Freeway Insurance 500 at Phoenix Raceway.
Freeway Insurance offers a wide range of products including auto, truck, home, RV and boat insurance.
Through a combination of retail outlets, phone services and an online platform, the company empowers customers to make confident, informed decisions about their insurance needs.
Its focus on accessibility and service aligns closely with NASCAR’s mission to bring innovation and community to fans across the country.
As part of the agreement, Freeway Insurance will feature prominently across NASCAR Cup Series events, including race entitlements and sponsorship of the “Choose Rule” on Motor Racing Network and Performance Racing Network broadcasts.
It will also lead digital activations and fan engagement initiatives designed to connect fans and families more closely with the sport. Freeway Insurance will become the exclusive insurance provider for NASCAR, its social media platforms and all tracks hosting national series races.
Freeway Insurance is already familiar to the NASCAR community, having been a long-time banner partner of driver Daniel Suárez for the past five seasons.
With Suárez set to join Spire Motorsports and drive the No. 7 Chevrolet in 2026, Freeway Insurance will continue its association with him in a new, expanded capacity as both a team partner and Premier Partner of the NASCAR Cup Series.
NASCAR president Steve O’Donnell said, “We’re thrilled to welcome Freeway Insurance to the NASCAR family as a Premier Partner and a race entitlement partner at Phoenix Raceway. This partnership highlights the strong alignment between our two brands — dedication to serving everyday Americans is at the heart of everything we do. Freeway’s commitment further reinforces the strength and growth of NASCAR’s commercial ecosystem as we continue to attract top-tier partners who see the value and excitement of this sport.”
Freeway Insurance CEO Cesar Soriano said, “At Freeway Insurance, we’re proud to partner with NASCAR — a sport that embodies the same energy, trust and drive that define our brand. As someone who has served our country, I take great pride in leading a brand that serves hardworking Americans every day. Trust is the foundation of what we do — whether it’s helping families protect what matters most or supporting a sport that fans trust and love. NASCAR’s fans and our customers share the same values — determination, family and a love of the open road — and the Freeway Insurance 500 will be a celebration of everything that makes this country great.”
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