Devexperts, the global software developer for the capital markets, has launched Acomotrade, its new AI-driven data analysis solution designed to enhance trader engagement and reduce churn across brokerage platforms.
The launch addresses one of the most persistent issues facing brokers: boosting return on acquisition by increasing active engagement and minimising early user drop-off.
With user lifetime across the market currently averaging just three to four months and first-trade conversion rates hovering around 20%, the company sees an urgent need for tools that help brokerages retain and activate new customers more effectively.
Acomotrade uses AI-powered analytics to interpret in-platform behaviour, enabling brokers to deliver personalised experiences. The system’s core features include personalised instrument recommendations based on individual trader patterns; disengagement detection using broad behavioural datasets; user segmentation aligned to risk appetite, trading interest or activity timing; and proactive communications that combine implicit and explicit user feedback to intervene at optimal engagement moments.
Designed to operate natively within the DXtrade platform environment, Acomotrade allows brokers to tailor interactions, align insights with their own strategies, and maintain consistent branding.
Devexperts data science team lead Ivan Kunyankin said, “Acomotrade gives brokers a practical way to strengthen user engagement and retention, directly improving profitability without additional acquisition spend.
“It will initially be offered as an opt-in feature within the DXtrade platform and we look forward to seeing our clients benefit from the advanced insights and functionalities Acomotrade has to offer, as well as working with our clients to develop these further over time.”
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