Visa, a global digital payments company, has launched a new Stablecoins Advisory Practice aimed at accelerating digital payments innovation across Europe.
The new offering has been introduced in response to the rapid growth of the stablecoin market. It offers practical guidance and actionable insights to banks, FinTechs, merchants and enterprises on how to adopt and scale stablecoin-based payment solutions.
Through its Visa Consulting & Analytics (VCA) division, the Stablecoins Advisory Practice is designed to provide actionable insights and recommendations around market fit, strategy development and technology enablement.
Additional services offered through the practice include stablecoin training and market trend programmes, including a new Visa University course, strategy development and market entry planning, use case sizing and go-to-market support, and technology enablement for stablecoin integration. The practice draws on VCA’s global network of thousands of consultants, data scientists and product specialists.
Visa European head of Visa Consulting & Analytics Claudio Di Nella said, “Across Europe, stablecoins are driving payment innovation and enabling new digital flows.
“Our new dedicated Advisory Practice is designed to bring practical insights and tailored recommendations for our clients to unlock growth and stay ahead, including the adoption and implementation of robust stablecoin and digital asset solutions.”
Wirex global head of payments Svyatoslav Garal said, “Wirex has been working with stablecoins long before they became a buzzword, and today they sit at the core of our payments proposition. Visa is supporting us as we scale this globally, bringing an independent, data-driven lens that has sharpened our stablecoin strategy and is helping us deliver innovative, secure payment solutions that create real value for consumers.”
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