Worldpay, a global leader in payment technology, has entered into a strategic collaboration with ekko, a sustainability innovator focused on embedding positive environmental and social impact into everyday transactions.
The collaboration has been driven by growing merchant and consumer demand for responsible business practices, with sustainability increasingly seen as a core commercial priority.
The new initiative integrates ekko’s sustainability solution directly into the checkout process. Merchants are able to show customers the carbon footprint associated with their purchase and provide an option to add a small charitable donation at the point of payment.
Beyond carbon visibility, the collaboration allows merchants to align more closely with customer values, potentially strengthening brand loyalty and differentiation. By leveraging Worldpay’s scale across the EMEA region and ekko’s sustainability expertise, the solution enables businesses to advance their own sustainability strategies while maintaining a seamless payment experience.
Worldpay head of Government Affairs and Corporate Citizenship Anatole Baboukhian said, “Sustainable growth and meaningful social and environmental impact have become core priorities for our merchants in the EMEA.
“This collaboration with ekko allows us to provide our merchants with a tangible way to align with their customers’ values, strengthen brand loyalty, and unlock new opportunities at a time when responsible practices could make a difference and drive competitive advantage. Together, we’re helping merchants turn sustainability impacts into a catalyst for long-term success.”
ekko CEO & co-founder Oli Cook said, “At ekko, our goal is to ensure every purchase drives real progress for people and the planet.
“By collaborating with Worldpay and leveraging their reach across EMEA, we can seamlessly embed carbon footprint insights and positive environmental action into everyday transactions, reaching more merchants and consumers than ever before. This collaboration accelerates our growth and expands our impact, forging a ripple effect of sustainability across communities worldwide.”
Copyright © 2025 FinTech Global
