Cred hires Matt Trueman as CEO to accelerate expansion

January 6, 2026

Cred, the next-generation credit app offering flexible, AI-enabled borrowing solutions, has appointed Matt Trueman as its new CEO.

The appointment marks a significant milestone for the business as it enters its next phase of expansion.

The appointment has been made to support Cred’s ambition to rapidly scale new accounts and lending activity in 2026, while expanding adoption of its flagship Credit on Demand proposition.

Cred operates at the intersection of lending and artificial intelligence, combining the core features of a personal loan, credit card and overdraft into a single, flexible credit account. The platform enables users to access a guaranteed line of credit instantly, repay on their own terms, and benefit from one clear interest rate with no hidden fees, supported by built-in AI capabilities.

Central to Cred’s roadmap is the development of its AI-powered credit co-pilot. This functionality is designed to help customers intelligently manage cashflow, while minimising interest and overall borrowing costs.

Trueman brings more than 20 years of financial services leadership experience to the role, with a background spanning technology deployment, product innovation and large-scale credit operations. He began his career at UBS, before leading product and technology at TDX Group, which was acquired by Equifax in 2015. He later co-founded Indesser, a joint venture managing more than £5bn in public sector debt, and went on to hold senior roles at Oakbrook Finance and Arum.

Quint Group co-founder and CEO Greg Cox said, “Matt’s depth of experience and track record scaling credit businesses make him the ideal leader to drive Cred’s next wave of growth and disruption.

“Today’s credit products were only designed for narrow use cases – they no longer meet modern consumer needs. We built Cred to create a brand-new category of borrowing product, giving people flexible, affordable credit on demand, and Matt is the ideal person to deliver this at scale. I’m looking forward to seeing what he can achieve.”

Matt Trueman said, “Consumers everywhere want faster, simpler and more affordable access to credit, and I’m excited to lead Cred as we unlock these possibilities – delivering meaningful improvements to customer experience and outcomes. Working with Greg and the wider Quint Group was also a major draw – the Group’s capabilities and connected network give us a real opportunity to drive lasting change, and I’m thrilled to be part of it.”