E-commerce firm Swap raises $100m in Series C round

Swap

Swap has secured fresh growth capital as it looks to accelerate its expansion and deepen its product offering for online brands managing increasingly complex global operations.

According to TechEU, the company has raised $100m in a Series C funding round co-led by existing investor Iconiq alongside DST Global. The raise comes around nine months after Swap’s Series B round, when it secured $40m led by Iconiq. Following the latest investment, the company has now raised $149m in total since it was founded.

Founded in 2022, Swap provides an operating system designed to help e-commerce brands manage logistics and international trade through a single platform. Rather than relying on multiple vendors for functions such as cross-border shipping, order tracking, returns management, tax handling and inventory forecasting, brands can access these capabilities in one integrated system. The approach is aimed at reducing operational complexity as merchants expand beyond their domestic markets.

Swap said the new funding will be used to strengthen its payments capabilities, with increased investment in digital payments infrastructure, as well as to support its entry into new geographic markets. The company is targeting further growth across Europe and North America as demand rises from brands selling across borders.

In addition to its core logistics and operations tools, Swap has been expanding the use of artificial intelligence within its platform. The technology is being applied to areas including cross-border tax filing and returns processing, with the aim of improving efficiency and accuracy for merchants operating at scale.

The business has also been building strategic partnerships as part of its growth strategy. Last year, Swap struck a partnership with payments firm Adyen, supporting its ambition to offer more comprehensive commerce and payments capabilities to its customers.

Swap operates offices in the UK, the US, Israel and the Netherlands, reflecting its international focus. Its client base includes retailers such as Manors Golf, Never Fully Dressed and Surplus, which use the platform to manage logistics and international sales operations.

Commenting on the raise, Swap founder and CEO Sam Atkinson said: “We have built an existing fleet of products that enable any brand to scale globally.

“Building upon this foundation of global commerce solutions, we will continue to help brands reach their full potential, levelling up on the promise to be the go-to platform for brands to sell anywhere, anticipate intent, and convert more business.”

As part of its funding history, the Series C follows the company’s $40m Series B round led by Iconiq, taking total capital raised to $149m since launch.

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