Onsetto closes $2.2m seed funding led by EJF Ventures

January 13, 2026

Onsetto, a FinTech platform designed to help financial institutions capture the core operating account and establish primacy with business customers, has raised $2.2m in a Series Seed funding round to accelerate product development and expand its go-to-market efforts.

The funding round was led by EJF Ventures, with participation from Idea Fund of La Crosse, The Perch Fund, and Minneapolis-based angel investors Daren Cotter and Bobby Astrup.

The capital injection follows a period of strong commercial momentum for the company, during which it signed a double-digit number of financial institutions under contract, highlighting growing demand from banks and credit unions for technology-enabled account switching solutions.

The newly raised funds will be used to support continued investment in product development, including enhancements to Onsetto’s AI-driven capabilities for switching, activation, and treasury identification. In addition, the company plans to expand its sales and marketing efforts to meet rising demand from financial institutions seeking to improve onboarding outcomes for business customers.

Onsetto’s platform is built to automate what has traditionally been a manual and fragmented process for business account switching. By enabling banks and credit unions to identify core operating account components, move payroll and payments more efficiently, and accelerate deposit funding.

Onsetto founder and CEO Cale Johnston said, “Financial institutions are under increasing pressure to win the primary banking relationship earlier in the customer lifecycle, but outdated switching processes continue to slow momentum and negatively impact the customer experience.

“This funding allows us to deepen our product capabilities while scaling our go-to-market efforts so more institutions can turn newly opened business accounts into fully funded, primary operating relationships.”

EJF Ventures managing partner Jonathan Bresler said, “Onsetto is solving a meaningful problem for financial institutions by modernizing how business accounts are activated and funded. We’re excited to support the team as they continue to build a platform that strengthens core operating relationships and delivers measurable impact for banks and credit unions.”