London-based FinTech startup Payr, which has built payments infrastructure allowing tenants to pay rent via credit card, has raised $2.1m in seed funding to target the $165bn UK rental market.
The round was led by Ingenii Capital, with participation from Haatch, Velocity Capital, the British Business Bank and a group of strategic angel investors.
The capital will be directed towards expanding integrations, deepening product infrastructure and accelerating distribution partnerships across the residential sector.
Payr describes its offering as the first one-sided payments infrastructure of its kind, enabling tenants to use their existing credit cards to pay rent while landlords continue to receive the full amount via standard bank transfer. The company says landlords and agents are not required to onboard, integrate new systems or change their existing workflows, removing a key barrier to adoption.
The FinTech argues that rent — despite being the largest monthly outgoing for many households — has remained tied to legacy payment rails while virtually every other consumer expense has moved to card.
Payr CEO and co-founder Arthur Greenwood said, “The rent payment experience has barely evolved in decades.
“Consumers can pay almost everything by card except the one expense that matters most. We’ve rebuilt the payment architecture so tenants gain flexibility and rewards, while landlords simply receive their rent as normal. No new systems, no operational friction.”
Ingenii Capital managing partner Michael Boocher said, “Teaming up with these four passionate young entrepreneurs has been an absolute blast; they’re incredibly tenacious and truly embody the spirit of entrepreneurship. It’s going to be one wild adventure ahead as they seize this overlooked $165bn market.”
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